Website Conversion Optimization and Landing Page Optimization Services

Could a Few Minor Tweaks Stand Between You and Doubling Your Revenue?

There is no faster way that I have found to literally double your online sales “overnight” than by tweaking your website to make it more usable and persuasive to your prospects.

Each year billions and billions of dollars are spent on driving qualified traffic to websites that have lousy conversion rates of 2%. In other words, two people took action on your website, and 98 did not.

While everyone is biting each other for more traffic, it’s time to realize that one of the highest producing ROI comes from the art and science of converting visitors into profits (this could be leads, sales, subscribers…etc).

Does This Sound Like You?

You probably have a website online. A beautiful website that you’ve spent thousands on.

Then you quickly realized that you need traffic in order to get some leads to your site. So you probably hired a marketing firm to help you with SEO, PPC or Social Media.

This investment has proven to increase your site traffic…but out of all of the visitors coming to your page- very few are converting. WHY?

The answer to this question leads to the “golden goose” of Internet success.

An Intro to Conversion Rate Optimization and Landing Page Marketing

Conversion optimization, sometimes called conversation rate optimization (CRO), is a method of establishing user experience when reaching the landing page or the Web site. The primary objective is to raise the ratio of visitors to customers.

Where did Conversion Optimization originate?

CRO was developed in the early 2000s as Internet marketers needed a measuring tool to gauge the performance of their strategy. As a result, Internet marketers started to test on their Web site design, content, layout, text, and images with the purpose of boosting their conversion rates.

Why is optimizing my website for conversions important?

One of the problems that Internet marketers encounter is that the response rate from online marketing campaigns is very inconsistent. The rates can change significantly within an hour between different segments.  They started employing the haystack process which posed a great deal of limitations – it was not possible for them to study and draw conclusions with the amount of data that was provided.

And that is the importance of CRO – a method that can be used to examine events and behaviors. The CRO evolved using real-time data which eventually improves the scope and success of online marketing tactics.

How does CRO work?

CRO methods results to improving the collection of leads and sales from an online marketing campaign. Most of the time, CRO does not require too much budget to catch the attention of your Web site visitors. There are CRO methods that allow administrators to check which Web site component convert visitors to leads or sales. It can be the headline, images, or the content.

While there are several CRO methods, there are two methods that have been prominent recently.

The first one is centered on testing as the method in understanding the best method in raising the conversion rates. Another method focuses on the pre-testing phase. In this method, the bulk of the work that has to be done is on trying to understand the target audience and coming up with a message that attracts and influences a specific audience. The team can only move to the testing phase until such work is done.

Elements of Test-Based Method

Information gathering is a key element of this method. That includes pre-screening and post-screening, where data is evaluated as relevant or redundant. Data can come in several forms; it can be based on location, context, frequency, demography, behavior, and others.

Optimization is officially defined as the “discipline of applying advanced analytical methods to make better decisions.” That being said, the business goals should be consistent with decision-making. CRO has been proven to be successful in several facets of business, including telecommunications, logistics, supply chain management, financing, and airline scheduling. As a business, the major goal is to take full advantage of conversions to gain profits.

Business rules should also be adapted in optimization. Some notable examples of best offers include bundled offers, eligibility for offers, exclusive offers, and others.

When the models are established, the content servers employ a screening method to identify visitors according to segments and choose the offers using real time data. The business objectives are optimized as business rules are implemented. The models can be evaluated and modified should there be any changes in the business objectives.

Finally, it is important to make sure that the results are consistent. To do this, several statistical methods should be employed, such as control groups, simulation, validation testing, and variable selection. The effectiveness of results is guaranteed when the team is able to examine a huge amount of data and preserve historical data.